Too Good, Isn’t Good Enough
My previous job was a Sales Rep for a health/wellness company. I sold supplements to independent health food stores. If you know anything about sales you know that building relationships is essential. Your first motive in any territory is to develop the relationship. Then you show them a little bit about what you know, and slowly educate them on why your product is the only product their store should carry. Easy enough, or so I thought.
About a year into my territory my director and I were riding together talking about the territory, my sales, and my accounts. At this time my territory wasn’t performing so well and we were devising a plan to get sales back to where they needed to be. This guy said something to me that I will never forget. We were going through a mini-SWOT analysis (Strengths-Weakness-Threats-Opportunities) Apparently my pitches were perfect and my ability to develop the relationship was among the best in the company. But what he said to me really struck a nerve of resounding truth.
“Jason, you know what your problem is? It’s not your pitches or your relationships, it’s that your Too Good”
With a dumbfounded smile I looked at him and replied “What do you mean?” He said “you’re too good and you rely to much on that.” “You’re too good at building relationships and too good at telling the account what they need to hear.”
What he was saying was to not rely so much on what came natural and to dig deeper into the more intricate and laborious aspects of the job. Dig deeper into the elements that made a top sales person. Such as the story behind the company and it’s products (it’s always about telling a better story), expanded knowledge about a product that goes beyond that needed of a pitch, the planning, the preparing, knowing the ins and outs of my territory.
He was telling me to put in the work. Hustle. Get after it. Work harder than the next guy because that next guy is going for a bigger payoff. The more you put in now, the more you get out of it later. Too often we get comfortable and complacent and miss out on achieving true greatness. Miss out on the opportunity to become legendary because we get lazy. I’m thankful he spoke those words into my life, it was an awakening….an awakening to be legendary.
Someone is always trying to out hustle you. Work like that’s impossible. Don’t rely on what you know. Sometimes it’s not enough.
Anyone else guilty of working in the comfort of their skills? Or am I all alone on this transparent tirade?



